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Oct. 31, 2005

_________ ROUND-UPS

Bird Flu (continued, 3 experts) Combating Obesity (continued, 3 experts) Breast Cancer Awareness (continued, 1 expert)

_____ LEADS

1. Alternative Health: Natural Options for Managing Joint Pain 2. Dermatology: New Eczema Drugs -- To Use or Not to Use? 3. Health: Fall Yard Work Without the Back Pain 4. Health: Finding a Cure for Crohn's Disease 5. Health: Natural Carbohydrate Can Help Lower Blood Sugar 6. Health: Plan for the Unexpected and Share Plans With Family Members 7. Health: Temperature-Taking 101 8. Health: Oral Sex Among Teenagers Can Spread Herpes, Chlamydia 9. Health Insurance: Easing the Choking of the Health Care Dollar 10. Mental Health: Memory Lapses are a Growing Concern for Adults in Their 30s 11. Treatments: The Best Treatments for Rheumatoid Arthritis

ROUND-UP: Bird Flu (continued)

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**1. BROOK K. BAKER, professor at the Northeastern University School of Law and an expert on access to and affordability of medicines: "The United States' planned, domestically oriented response to the growing risk of a global bird flu pandemic is shortsighted and, ultimately, self-defeating. U.S. decision- makers must act to ensure that proactive measures are available on a global scale to quickly intervene with effective medicines, health care, and public health policies in each and every place a flu outbreak may occur. Ensuring that local communities in other areas of the world have surveillance capacity, sufficient quantities of affordable and effective medicines, and robust, distributed health care systems so that they can detect, treat and contain an incipient outbreak conveys 'herd protection' to the larger global community, including the U.S. News Contact: Barry Wanger, barry@wangerassociates.com Phone: +1-617-965-6469 (10/28/05)

**2. BILL BONNER, founder and president of Agora Publishing, which publishes newsletters focusing on finance, health and travel, can discuss the lengths people could go to in order to protect themselves from diseases like bird flu: "At the time of the Great Plague, some people in Europe believed the disease was caused by foul air; many built high walls around their houses to keep out the bad breezes. Others went about flogging themselves with whips; they thought the malady was brought on by sin, which could only be relieved by punishment." News Contact: Andrew Palmer, andrew@dailyreckoning.com Phone: +1- 410-454-0462

**3. DAN DWIGHT, CEO of Kronos Advanced Technologies, a new air-purification technology that helps prevent the airborne spread of viruses and recently completed testing at Washington University in St. Louis, can speak about what is being done in the technology arena to help prevent the airborne spread of avian flu, should a pandemic occur. News Contact: Patty McDonough Kennedy, pkennedy@kennedyspencer.net Phone: +1-212-828-6266 (10/28/05)

ROUND-UP: Combating Obesity (continued)

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**1. STEPHEN J. VIRGILIO, professor and director of graduate studies at Adelphi University: "Childhood obesity can be avoided with early intervention. Children experiencing and learning the benefits of physical activity and healthful living at ages two through six will develop positive behaviors that may last well into adulthood. But no one parent, grandparent or teacher can do it alone. To have a lasting effect on our children's health, we need the help of the people children value most in their lives." News Contact: Patty Lehn, pattyl@hkusa.com Phone: +1-217-351-5076, ext. 2248 (10/28/05)

**2. MICHELE GUERRA, Active Living Partners director at Human Kinetics Publishers: "Getting people off the couch involves more than just telling them to. People need to learn how to make physical activity and healthy eating part of their daily habits. This involves lifestyle change strategies like realistic goal setting, identifying barriers to healthy behaviors, recognizing the benefits, rewarding healthy behaviors and recovering from lapses." News Contact: Patty Lehn, pattyl@hkusa.com Phone: +1-217-351-5076, ext. 2248 (10/28/05)

**3. MITCH WALD, president of Sport & Health, the Washington, D.C., area's largest health club company: "It's critical to instill healthy habits in young people -- habits that can be used for entire life spans. Being fit can be as much fun as it is critical to one's well-being." News Contact: Brett West, bwest@livewiredc.com Phone: +1-703-519-1600 (10/28/05)

ROUND-UP: Breast Cancer Awareness (continued)

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**1. CYNTHIA LOUSIE DROGULA, M.D., medical director and breast surgeon at The Aiello Breast Center at Baltimore Washington Medical Center: "October is a good month to begin the habit of monthly self breast exams. Although many women are quite diligent about checking their breasts, most are not. Some women find it hard to remember to do the monthly check up. Other women are frightened because 'everything feels like a lump.' Still, other women are uncomfortable touching their breasts. The benefit is real, however, as most breast lumps are discovered by the woman herself. Women who perform regular breast self exams can find lumps much smaller than women who do not." News Contact: Allison Eatough, aeatough@bwmc.umms.org Phone: +1-410-787-4375 (10/28/05)

_____ LEADS

**1. ALTERNATIVE HEALTH: NATURAL OPTIONS FOR MANAGING JOINT PAIN. DR. JASON THEODOSAKIS, M.D., international best selling author of "The Arthritis Cure," arthritis expert, assistant clinical professor at the University of Arizona College of Medicine, and preventive and sports medicine clinician at the Canyon Ranch Medical Department: "Joint pain shouldn't limit someone's daily activities. There are safe, effective and cost-efficient natural options that are gaining major momentum and acceptance among athletes, baby boomers and the medical community. Simple exercises, antioxidant-rich diets and natural supplements, such as glucosamine, chondriotin and MSM, can reduce pain, help rebuild cartilage and improve joint flexibility and mobility." News Contact: Shelley Rudd, shelleyr@carryonpr.com Phone: +1-323-988-4701 (10/28/05)

**2. DERMATOLOGY: NEW ECZEMA DRUGS -- TO USE OR NOT TO USE? JOSHUA L. FOX, M.D., FAAD of Advanced Dermatology PC: "Topical immunomodulators (TIMs), the first new class of drugs in over 40 years to treat eczema, were hailed as revolutionary treatments when they were first marketed, offering new hope to the 15 million Americans suffering from this chronic, unsightly skin condition. Today, these miracle prescription creams are under assault because of data suggesting they may increase the risk of cancer. In March 2005, the FDA issued an advisory warning that animal tests had shown an increase in cancer with the use of TIMs. I advise patients to reserve Elidel and Protopic as last-resort treatments and, if necessary, to consider using them for only a short period of time and/or intermittently, to use the lowest doses needed to control your symptoms, and not to use TIMs with a weakened or compromised immune system or a history of lymphoma or leukemia." News Contact: Melissa Chefec, mchefec@optonline.net Phone: +1-203-968-6625 (10/28/05)

**3. HEALTH: FALL YARD WORK WITHOUT THE BACK PAIN. SCOTT BAUTCH, DC, a doctor of chiropractic and member of the American Chiropractic Association, can discuss ways to help prevent the needless pain often caused by yard work: "Before you reach for your rake this fall, consider the possible consequences: upper or lower-back strain, neck strain and pain in the shoulders. In fact, some experts estimate that as many as 80 percent of all Americans will experience a back problem at some time in their lives. The repetitive motion that your body undergoes when working in the yard can bring on a host of mechanical problems. However, there are easy ways to avoid injury and strain." News Contact: Angela Kargus, akargus@amerchiro.org Phone: +1-800-986-4636 (10/28/05)



 
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